Absolutely nothing. Unless it's a professional blog for a news site or something related.
Personal blogs are for putting thoughts into words, while most professional blogs are used to distribute specific information.
Wednesday, May 14, 2008
What Do Bloggers Owe Their Audience?
Ultimately I don't think that Bloggers owe their readers anything. Nobody is paying for a subscription to someone's blog so what is the Blogger getting out of this deal? It's just a way for them to express their opinion. Having an audience that wants to control what is being written kind of defeats the purpose of it being the blogger's opinion. I think that if you want news or help on something personal and you're too cheap to buy a newspaper or a book then you shouldn't really be demanding something from a person that's volunteering to put their opinion out there.
What do Bloggers Owe their audience?
Hey, Mindy here.
I definitely think that the type of blog being written and how they present it to the net defines what the blogger owes their audience.
If a blog has a purpose, like a goal to help users learn how to control their spending or nail biting, I think the blogger owes it to their audience to stay on topic. It is unreasonable to draw attention to your blog as the ultimate "dinosaur" blog, only to suddenly have a huge rant about why your wife/husband left you, or on the meaning of life. If it does not relate to what you are marketing to your audience, it does not belong there. This is especially true if the bloggers takes advantage of getting paid for advertising on their blog.
If the blog is just blog without a suggested "purpose" besides this, I think they have the right to write whatever they please without any thought to anyone else. Sure, they may like to talk about a certain topic often, but as long as the are not advertising themselves as a certain type of blog that would lead people to believe that the blog will always stay on this topic, they have no obligation to their readers.
I definitely think that the type of blog being written and how they present it to the net defines what the blogger owes their audience.
If a blog has a purpose, like a goal to help users learn how to control their spending or nail biting, I think the blogger owes it to their audience to stay on topic. It is unreasonable to draw attention to your blog as the ultimate "dinosaur" blog, only to suddenly have a huge rant about why your wife/husband left you, or on the meaning of life. If it does not relate to what you are marketing to your audience, it does not belong there. This is especially true if the bloggers takes advantage of getting paid for advertising on their blog.
If the blog is just
Monday, May 12, 2008
Friday, May 9, 2008
Blogging Notes: Wave 3
Some blogging notes;
First Study: September 2006 (wave 1)
Second Study: June 2007 (wave 2)
Third Study: March 2008 (wave 3)
- More movement towards participation
- More demand for on-demand media (video clips/podcasts)
- Asian markets are leading in participatory terms
- 57% [of people] have joined a social network, skyrocketing it to the number one platform for content creation/sharing
- Blogs have become a mainstream media world-wide
- 36% [of people] think more positively about companies that have blogs
- If you're not using the internet regularly, you're not blogging (horse hockey!)
- Over time, all users increase the regularity of usage
- Vast majority of users are 16 - 54 years of age
- 77% [of users] read blogs - up 11% from wave 2
- Blogs have a 70% weekly reach
- 31% [of users] feel that blogging is an important way to socialise with friends.
- Blogs have become an essential reputation building tool that give the appearance of honesty to companies
- Blogs have become a great outlet for advertising, not only for money that it brings to the blogger, but as means to increase interest in a product
- 31% to 82% global reach seen in all markets for video sharing
- Very high frequency medium (video sharing), with 71% weekly reach
- Really Simple Syndication (RSS) is a key in technology in social media, allowing users to reproduce and share content with ease
- Social Medias can be used to create a dialogue with consumers
- Embracing social platforms as a part of your communications mix; blogs, networks, video/photo sharing, etc
Doop-doop-doopa-shoop.
First Study: September 2006 (wave 1)
Second Study: June 2007 (wave 2)
Third Study: March 2008 (wave 3)
- More movement towards participation
- More demand for on-demand media (video clips/podcasts)
- Asian markets are leading in participatory terms
- 57% [of people] have joined a social network, skyrocketing it to the number one platform for content creation/sharing
- Blogs have become a mainstream media world-wide
- 36% [of people] think more positively about companies that have blogs
- If you're not using the internet regularly, you're not blogging (horse hockey!)
- Over time, all users increase the regularity of usage
- Vast majority of users are 16 - 54 years of age
- 77% [of users] read blogs - up 11% from wave 2
- Blogs have a 70% weekly reach
- 31% [of users] feel that blogging is an important way to socialise with friends.
- Blogs have become an essential reputation building tool that give the appearance of honesty to companies
- Blogs have become a great outlet for advertising, not only for money that it brings to the blogger, but as means to increase interest in a product
- 31% to 82% global reach seen in all markets for video sharing
- Very high frequency medium (video sharing), with 71% weekly reach
- Really Simple Syndication (RSS) is a key in technology in social media, allowing users to reproduce and share content with ease
- Social Medias can be used to create a dialogue with consumers
- Embracing social platforms as a part of your communications mix; blogs, networks, video/photo sharing, etc
Doop-doop-doopa-shoop.
UM Wave 3 Survey
Important information:
-Big change of media from wave 1 to wave 3 Watching Video clips online is more popular than blogs, social networks, and podcast.
-Personal blogs are the number one destination for reading; more than news or celebrities.
-China is the biggest blogging market in the world.
-How MySpace is more popular around the world than Facebook.
-Interesting how the foreign countries for most had the highest percentage for most social media.
-That companies and brands consider using blogging to create an honest relationship between the customer and the company.
-74% of users message their friends through a social network for managing peer to peer relationships.
Trends 2008 & Beyond
-In Wave 3 atleast 82.9% of people watch videos online and I think that, that number will continue to increase and soon all television will be viewed online.
-Social networking has evolved greatly and will continue to be the bases of our internet needs.
-Big change of media from wave 1 to wave 3 Watching Video clips online is more popular than blogs, social networks, and podcast.
-Personal blogs are the number one destination for reading; more than news or celebrities.
-China is the biggest blogging market in the world.
-How MySpace is more popular around the world than Facebook.
-Interesting how the foreign countries for most had the highest percentage for most social media.
-That companies and brands consider using blogging to create an honest relationship between the customer and the company.
-74% of users message their friends through a social network for managing peer to peer relationships.
Trends 2008 & Beyond
-In Wave 3 atleast 82.9% of people watch videos online and I think that, that number will continue to increase and soon all television will be viewed online.
-Social networking has evolved greatly and will continue to be the bases of our internet needs.
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