UM Wave 3 Survey

Some notes:

• Nearly twice as many countries are included in Wave 3, compared to Wave 1
• There are more than double the amount of active internet users included in Wave 3, compared to Wave 1
• "If you are online you are using social media"
• China likes to blog. A lot.
• Most users have watched online video clips or have read a blog.
• Watching videos online has increased the most from Wave 1 to Wave 3.
• The amount of users leaving comments on news sites has remained relatively unchanged.
• Reading and writing personal blogs are what most active users are doing with blogs.
• Blogs are frequently used for posting pictures.
• Social Networks are mostly used for messaging friends and posting pictures.
• Brazil really likes Social Networks.
• Canada prefers Facebook
• USA prefers MySpace
  
• There will never be a time when only a single Social Network site exists.
• Japan doesn't like posting pictures
• RSS has been slow to reach widespread use.

Trends of 2008

• Everyone will start using the internet in the same way that everyone has a television and watches it everyday.