I definitely think that the type of blog being written and how they present it to the net defines what the blogger owes their audience.
If a blog has a purpose, like a goal to help users learn how to control their spending or nail biting, I think the blogger owes it to their audience to stay on topic. It is unreasonable to draw attention to your blog as the ultimate "dinosaur" blog, only to suddenly have a huge rant about why your wife/husband left you, or on the meaning of life. If it does not relate to what you are marketing to your audience, it does not belong there. This is especially true if the bloggers takes advantage of getting paid for advertising on their blog.
If the blog is just
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